The Ferrari 308 is the car that put a mid-engined V8 Ferrari within reach of a generation — and, thanks to Magnum, P.I., into millions of living rooms. Launched at the 1975 Paris show, it marked the return of Pininfarina styling after the angular, Bertone-designed Dino 308 GT4 2+2. Leonardo Fioravanti’s shape, built by Scaglietti, is widely regarded as one of the most beautiful production Ferraris ever made.
Mechanically it carried a transverse 3.0-litre (2,927 cc) flat-plane V8 mounted across the car ahead of the rear axle, sitting on a tubular frame shared in concept with the GT4 and the original Dino. The Berlinetta GTB arrived first; the targa-topped GTS followed in 1977 and became the body style most people picture.
Over a decade the 308 evolved through three powertrain phases: carbureted (Weber), then Bosch K-Jetronic fuel injection (GTBi/GTSi) which brought a real, well-documented power dip, and finally the four-valve-per-cylinder Quattrovalvole (QV) which clawed most of that power back. The rare, early all-fibreglass "vetroresina" GTB — Ferrari’s first production car with a glass-reinforced-plastic body — is the collector’s prize of the range.